Pointblank Marketing

Boston · Los Angeles · Denver · Vancouver · Victoria · Toronto · Calgary · Mexico City

Trusted by boat dealers across North America

Stop Paying Premium Prices for Marine Leads.

Generate qualified boat-buying leads for an average of $40 or less — with the contact and buying information your sales team actually needs.*

  • Name
  • Phone
  • Email
  • Postal Code
  • Boat Trade-In
  • Desired Payment

Brands we generate leads for

YamahaSea RayBaylinerLegend
CobaltMalibuBoston Whaler
"Pointblank got me 52 leads in their first month for half the cost! They are also so responsive and know what works."
Amy · Northstar Marine
"The leads come in with real numbers and boat trade info. Our sales team stopped wasting time and started closing."
Jack · WestSide Marina

No Hype. Just Hustle.

New Marine Lead
Just now
NameJ. Cormier
Phone(780) 555-••42
Emailj.cormier@•••.ca
Postal CodeT8A 4••
Trade-In2018 Bayliner 185 — 210 hrs
Desired Payment$425 / bi-weekly
SourceGoogle Search — Non-Brand
Routed to CRM · 8sCost: $38

Example lead record — details anonymized

6,000+
Quality leads
$25
Reported CPA
$450K
Revenue from online leads
+23%
Lead quality

Powersports & Vehicle Finance Client — One Year Partnership

Your marina doesn't need more generic marine leads... It needs real, interested and qualified buyers.

Buying third-party leads

  • You buy the same lead three other marinas just bought.
  • Name and number only — no trade boat, no payment, no context.
  • Zero control over the ad, the offer or the audience.
  • Cost per lead climbs every renewal, quality doesn't.
  • No first-party data. Nothing compounds for your marina.
  • Attribution ends at the vendor's dashboard.

The Pointblank system

  • Leads generated for your marina only, in your market.
  • Name, phone, email, postal code, boat trade-in and desired payment.
  • You own the campaigns, the creative and the audience data.
  • Average $40 or less per qualified lead, tracked weekly.
  • First-party audiences that make every next month cheaper.
  • Full-funnel attribution from click to CRM to boat delivered.

Cost Per Lead Calculator

What is your current cost per lead actually costing you?

Move the sliders to your real numbers. We compare them against a $40 average CPL.

$200
100
8%

Current monthly spend

$20,000

At $40 CPL

$4,000

Monthly difference
$16,000
Annual difference
$192,000
Same budget at $40 CPL
+400 leads/mo
Boats at 8% close rate
8/mo

Illustrative estimate only. Figures are based on the inputs you enter and a $40 average CPL target. Actual cost per lead varies by market, brands, inventory, budget and boat-show season.

What lands in your CRM

Not just a name and number.

01

Name

A real person attached to the enquiry, not an anonymous form ping.

02

Phone

Validated mobile number so your BDC can call while intent is hot.

03

Email

Deliverable address for follow-up sequences and offer matching.

04

Postal Code

Confirms the shopper is inside your delivery area before you spend a minute.

05

Trade-In Information

Year, make, model and engine hours so you can appraise the boat before the appointment.

06

Desired Payment

The budget number that tells your finance desk what to structure.

The system

We don't buy leads. We build the machine that generates them.

  1. 01

    Capture Intent

    Search, YouTube and Meta campaigns built around the boat models, lengths, engines and financing queries shoppers in your market are already typing.

  2. 02

    Create Demand

    Offer-led creative and video that pulls shoppers into the funnel before they start comparing marinas on price alone.

  3. 03

    Convert

    Marina-specific landing experiences and forms that ask for trade boat and desired payment up front, then push straight into your CRM.

  4. 04

    Optimize for Quality

    Weekly review of sold outcomes, not just form fills. Budget moves toward the campaigns producing appointments and boats delivered.

Marina at dusk

Case Study — Powersports & Vehicle Finance

What happened when Pointblank took over digital acquisition for an independent powersports and vehicle dealer in the Midwest?

6,000+
Quality leads
$450K
Revenue from online leads
$25
Reported CPA
+23%
Lead quality
While maintaining spend

Reported by the dealership

The year-one outcome the dealer reported back to us: lower cost per lead, higher quality, and revenue directly tied to online-generated appointments.

Dealership case study results: $25 CPA, 6,000+ quality leads, $450,000 revenue, 23% increase in lead quality
Overall Results — One Year Partnership
  • Intent-based search campaigns built around in-market model and finance queries.
  • Prospecting search to pull demand from shoppers not yet searching the dealer by name.
  • Display retargeting to keep inventory-page and form abandoners in the funnel at low cost.
  • YouTube top-of-funnel and retargeting to build demand ahead of the search click.

$20

Display retargeting CPA

$19

YouTube retargeting CPA

$34

YouTube TOF CPA

Powersports & vehicle finance client — one year partnership · Results reported by the client

Creative examples

The creative that gets boat shoppers to raise a hand.

Sample boat dealership ad creative: pontoon boat on a trailer with a seasonal offer headline
Pontoon season · Offer creative
Sample marine dealership ad creative: bass boat with outboard motor on a trailer with a trade-in offer headline
Outboard trade-in · Offer creative

Sample creative built for this page — not past campaigns, and not current promotions. Send us your own boat-show and inventory ads and we will swap these out for the real thing.

Published result — Sparta Finance

Repeated results. Not a one-off.

14,000+
Leads
$10
Average CPA
$206K
Ad spend
Meta only
Sparta Finance Meta campaign results showing Facebook and Instagram feed placements
Sparta Finance — Meta-only lead campaign

Pointblank's published Sparta Finance result — Meta only

Our commitment

The $40 Lead Guarantee.*

If your first month with Pointblank doesn't produce qualified boat-buying leads for an average of $40 or less, you get your money back. A qualified lead includes a valid name, phone number, email, postal code, boat trade-in information and desired payment — the details your sales team needs to work the deal, not just a name on a list.

* Money-back guarantee applies to the first 30 days of a qualifying Pointblank lead generation engagement. Average cost per lead is measured across all qualifying campaigns and must exceed $40 for the guarantee to apply. Minimum monthly ad spend and other eligibility requirements apply. Full terms to be confirmed and published here.

Get pricing for your marina

Tell us what you're working with.

We'll reply with a budget estimate and a plan for your marina.

Monthly digital ad budget
Service needed

Your next 100 leads shouldn't cost $20,000.

Let's find out what they should cost in your market.

Or call 1-604-239-7736